Vanity search
From Encyclopedia Dramatica
A vanity search, also known as ego-surfing, is typing one's own name into a search engine, usually Google, to find out how often and where they are mentioned. Often used by attention whores to find out if they are e-loved, and by assholes who think any mention of their IRL name is copyright infringement or some shit.
Any search of one's real name will reveal that the people who share your name are, almost exclusively, sweaty, bearded retards.
